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As writers, artists, creators and entrepreneurs, we’ve all at one point or another bought into the go-to internet marketing/online business advice that you have to choose a niche and be an expert in one thing. That creating a dream business where we make all the money we desire to make comes from being known as that one thing.

But here’s the problem with that advice… It’s TOTAL BULLSHIT. 

Especially when you’re a writer, creator and/or entrepreneur who identifies as multi-passionate.

Sure, you might be an expert in something, you might be known as that one thing and you may have built a business that makes you a lot of money from doing that one thing…but you’re still not living the dream.

A lot of the time you’re totally bored with your life and business. And if you’re being honest, you know that the life and business you have right now isn’t the one you always dreamed you’d have.

YOU WANT MORE.

You want a life and business where you don’t have to choose one thing. Where you can do all of the things that interest you and indulge in every piece of yourself, and just get paid to be you.

The expert mentality doesn’t work for multi-passionate people. And that’s why you’re either still struggling with your business or why you’re successful as the expert in one thing and yet still not feeling fulfilled.

This isn’t about expertise, this is about your art. It’s about your gifts and your talents. It’s about sharing all of you with the world.

I know how it feels to have gone through all of the online business training programs (HMBA, B-School, etc), and to have created a $82k+ a year and growing business built around something I’m an expert in, and still not feel like I’m living the dream. Because there was so much of me not being expressed.

Business is supposed to be about expressing all of you. It’s supposed to be about living your dream creative life where you get to create and indulge in every part of who you really are.

I knew this from age 11 when I launched my very first business alongside one of my childhood BFFs: Handmade Crafts by Jennifer and Nikki. We made sock dolls and sweatbands and whatever else we felt like making and sold it at a local craft show with my aunt who made jewelry.

Back then I wasn’t trying to be an expert in anything or niche down. I was just doing my thing. Creating my art. Making the things I wanted to make. And then selling it for money.

That’s what online business is really about: creating art. Making the things you want to make. And then selling it for money.

But somewhere along the way the “be an expert” mentality grabbed hold of all of us and we started living our lives and operating our businesses by it. Which is why there are so many online entrepreneurs who are still struggling and who are still not sure what their niche is and who still can’t find that one thing they’re an expert in.

It’s why so much of you is still not being expressed, even if you’re currently making five figures, six figures or even seven figures in your business.

Sure, the money is great. But it was never about the money.

You got into business to make a difference, for others and for yourself. You got into business to feel free and to create art and share your gifts and talents with the world.

So it’s time for you to finally start doing that.

It’s time to let go of the expert mentality and instead give yourself radical permission to indulge in all of the things that interest you. To do and be all of who you are, and then share it with the world.

Last year I finally gave myself permission to do that. To create my business around being who I really am… a multi-passionate creative badass who has lots of talents and interests and gifts to share with the world.

To stop forcing myself to live and operate by the expert mentality that’s sucking the passion out of being an online entrepreneur.

I wrote books and created workshops on topics that I wanted to write about (not just topics that related to the expertise my business has been built around for the last decade). I launched my dream business–Dream Life Or Bust–and with it gave myself radical permission to write about whatever I want to write about, create whatever I feel like creating, and completely be the multi-passionate person I’ve always been and have been supressing for years in favor of choosing one thing to be an expert in.

Am I still an expert? Hell yes.

I’m an expert in being me. I’m an expert in going after my dreams and allowing myself to indulge in all of my passions and interests.

I’m an expert in creating my art.

And going forward that’s the only expertise I ever plan on having. I no longer want to live and operate by the “be an expert” and “pick a niche” mentality.

By giving myself radical permission to just be who I am and to indulge in, create and share all of my gifts, talents, ideas and projects with the world, I have fully stepped into my dream creative life. The life I’ve always wanted and the art I got into business for in the first place.

And I want to show you how to do the same.

If you’re multi-passionate, you’re not meant to niche down, you’re not meant to be an expert in just one thing. And trying to do so is what’s keeping you stuck, stagnant, blocked, unfulfilled and broke.

Multi-passionate entrepreneurs should operate in their true zone of genius, which is doing ALL of the things, not just one of them.

If you’re a multi-passionate writer, artist, creator or entrepreneur and you’re ready to finally give up the expert mentality and give yourself radical permission to indulge in all of the things you’re passionate about, good at and that interest you, then you are IN THE RIGHT PLACE (keep reading). 

The Usual Rules of Online Business and Marketing DO NOT APPLY to Multi-Passionate Writers and Authors

Why? Because...

We can't be put into a box.

We can't be categorized.

We can't be summed up in an elevator pitch.

We don't want to focus or narrow down.

We can't choose just one thing, ever. Nor do we want to.

And we're not wrong for it. In fact, we're brilliant and amazing for figuring out how to just get paid to be us.

WE are the niche.

People are buying our energy and our PASSION, not what we're selling.

When you're multi-passionate and you say YES to all of your passions and interests, you become un-freaking-stoppable.

And when you try to snuff out, tone down or ignore parts of you that want to be expressed, you SUFFOCATE YOUR SOUL.

We're meant to write our own rules.

We're meant to rebel against the status quo of online business and marketing.

We're meant to do and be ALL OF IT. Not just some.

And the moment you stop trying to be like all the other expert-preneurs who want you to niche down and choose one thing and be more focused, and start to fully unleash all of what you feel and see and hold inside...

...that's when you'll finally get it.

Join The Multi-Passionate Mastermind 

If you're ready to have everything you need to be a successful author AND build a life (and business) around all of your passions, plus get the accountability, like-minded community and follow-through support to help you show up fully and do your creative work in the world, then join us by clicking the button below.

Wanna Be One of My VIP Members? Only 10 Spots Available!! 

Being part of the mastermind group is awesome, but sometimes you just want day-to-day access to your mentor for private support and feedback. With your VIP membership, you get exactly that: Access to all of the mastermind group goodness, plus UNLIMITED access to me via email or Whatsapp, for every month* you're a member. 
​(*Unused months cannot be saved)